PaperPro Bostitch Transition
Why Bostitch?
In 2019, all PaperPro products will be rebranded Bostitch, as part of a global strategy to drive brand superiority and strengthen our offer with best-in-class products, with stronger relevance to end users.
This will be a rolling change, using the same codes to minimize disruption, converting customers from PaperPro to Bostitch.
The Bostitch brand offers:
•High brand awareness
•Brand equity
•Brand loyalty
•Legacy products
•Brand advocates
•Strength, durability & quality
